The Pattern
Pattern Home, Inc. · 4.16★ · 15,208 installs
24/100 · Opportunity score · C
consumer-chosen
Evidence
| installs | 15,208 |
|---|---|
| unhappiness | 21% |
| loyalty | 4.16★ |
| pays | Unproven |
21.2% of all ratings are 1–2★ (unhappiness index 33/100)
What to build
Ship the same core outcome with honest, flat, one-time pricing.
Complaint themes
Price barrier
Users want the outcome but reject the price or the pricing model.
They ruined the app.
They ruined the app.
Intrusive ads
Ad load is high enough that users would rather pay than tolerate it.
Use to LOVE IT, but it changed!!!
Use to LOVE IT, but it changed!!!
Onboarding barrier
Users churn before reaching the value moment; better onboarding lifts retention.
Good but could be better
Good but could be better
Support & responsiveness
Users feel abandoned post-purchase; responsiveness is a cheap differentiator.
They ruined the app.
They ruined the app.