Yik Yak
Yik Yak, Inc. · 3.48★ · 50,688 installs
36/100 · Opportunity score · B
consumer-chosen
Evidence
| installs | 50,688 |
|---|---|
| unhappiness | 25% |
| loyalty | 3.48★ |
| pays | No signal |
24.8% of all ratings are 1–2★ (unhappiness index 39/100)
What to build
Human-answered support as a stated product guarantee.
Complaint themes
Support & responsiveness
Users feel abandoned post-purchase; responsiveness is a cheap differentiator.
Yik Yak is dead and you have killed it
Fantastic but the Notification Tab Needs Work
Missing capability
Explicit feature asks — the closest thing to free product requirements.
This app should’ve stayed banned and deleted
Fantastic but the Notification Tab Needs Work
Outdated interface
Perceived age signals abandonment and makes migration easy to justify.
Yik Yak is dead and you have killed it
Fantastic but the Notification Tab Needs Work
Performance
Perceived performance is a quality bar the incumbent has stopped meeting.
Yik Yak is dead and you have killed it
Great concept, poor implementation
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