Tumblr: Social Media & Art

Tumblr, Inc. · 4.04★ · 373,204 installs

consumer-chosen

Evidence

16.5% of all ratings are 1–2★ (unhappiness index 26/100)

What to build

Ship the single most-requested missing capability as the headline feature.

Complaint themes

• Missing capability

  Explicit feature asks — the closest thing to free product requirements.

  Great for writers but no content controls for communities

  Thank you for listening!!

• Performance

  Perceived performance is a quality bar the incumbent has stopped meeting.

  Ads Galore!!

  Ads Galore!!

• Support & responsiveness

  Users feel abandoned post-purchase; responsiveness is a cheap differentiator.

  Frustrating App Refreshing

  Frustrating App Refreshing

• Outdated interface

  Perceived age signals abandonment and makes migration easy to justify.

  I love tumblr I literally must blog everyday!

  I love tumblr I literally must blog everyday!