OkCupid Dating: 約會、愛情及更多
Match Group Americas, LLC · 4.47★ · 288,732 installs
16/100 · Opportunity score · C
consumer-chosen
Evidence
| installs | 288,732 |
|---|---|
| unhappiness | 9% |
| loyalty | 4.47★ |
| pays | No signal |
8.5% of all ratings are 1–2★ (unhappiness index 13/100)
What to build
Cut time-to-first-value to under a minute with opinionated defaults.
Complaint themes
Onboarding barrier
Users churn before reaching the value moment; better onboarding lifts retention.
Inconsistent
Used to be great
Offline & connectivity
The use case happens where connectivity is poor and the app simply fails.
Used to be great
Used to be great
Price barrier
Users want the outcome but reject the price or the pricing model.
Used to be great
Used to be great
Aggressive paywall
Value is gated before users feel it; trust is destroyed at the worst moment.
Used to be great
Used to be great