Pinterest, Inc. · 4.72★ · 5,771,139 installs
11/100 · Opportunity score · C
consumer-chosen
Evidence
| installs | 5,771,139 |
|---|---|
| unhappiness | 3% |
| loyalty | 4.72★ |
| pays | No signal |
2.5% of all ratings are 1–2★ (unhappiness index 4/100)
What to build
An ad-free core loop is itself a sellable upgrade for this audience.
Complaint themes
Intrusive ads
Ad load is high enough that users would rather pay than tolerate it.
Again with these updates. Disappointed.
An Unlimited Vision Board
Outdated interface
Perceived age signals abandonment and makes migration easy to justify.
Again with these updates. Disappointed.
An Unlimited Vision Board
Crashes & stability
Basic reliability is missing; this is the cheapest wedge to out-execute on.
One of my favorite apps!
One of my favorite apps!
Onboarding barrier
Users churn before reaching the value moment; better onboarding lifts retention.
Wow
Wow