Splitwise
Splitwise, Inc. · 3.88★ · 28,004 installs
33/100 · Opportunity score · B
consumer-chosen
Evidence
| installs | 28,004 |
|---|---|
| unhappiness | 24% |
| loyalty | 3.88★ |
| pays | Unproven |
24.3% of all ratings are 1–2★ (unhappiness index 38/100)
What to build
Deliver the first real result for free, then ask to pay for depth.
Complaint themes
Aggressive paywall
Value is gated before users feel it; trust is destroyed at the worst moment.
No longer useful
Impossible to get your money out
Missing capability
Explicit feature asks — the closest thing to free product requirements.
No longer useful
For meals, promises a lot, delivers on little
Price barrier
Users want the outcome but reject the price or the pricing model.
Used to be Great
Used to be Great
Offline & connectivity
The use case happens where connectivity is poor and the app simply fails.
No longer useful
No longer useful
Hardware, carriers, chain stores and regulated products are filtered out of these lists.
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