USA TODAY: US & Breaking News

USA TODAY · 4.81★ · 241,636 installs

consumer-chosen

Evidence

5.4% of all ratings are 1–2★ (unhappiness index 8/100)

What to build

An ad-free core loop is itself a sellable upgrade for this audience.

Complaint themes

• Intrusive ads

  Ad load is high enough that users would rather pay than tolerate it.

  Reporting is not what it used to be

  Itunes subscription doesn’t work

• Aggressive paywall

  Value is gated before users feel it; trust is destroyed at the worst moment.

  Absolutely Ridiculous

  Use to be great, then the poorly implemented paywall started.

• Outdated interface

  Perceived age signals abandonment and makes migration easy to justify.

  Reporting is not what it used to be

  Use to be great, then the poorly implemented paywall started.

• Price barrier

  Users want the outcome but reject the price or the pricing model.

  They killed a great app

  They killed a great app

Hardware, carriers, chain stores and regulated products are filtered out of these lists.